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The National Bird Campaign

of the SPNI & Aharoni Marketing Communications the Effie Award

for Effective Marketing

and Advertising for 2009

 

THE RESULTS

 

One million students participated in the curriculum, which is 10% more than the target.

 

300,000 kindergarten children, which is 20% more than the target.

 

350,000 voters participated in the national bird selection, 75% more than the target set.

 

In addition: the Bank of Israel has decided to issue three currencies (Dokifat, Pashush and Hohit).

 

The Philatelic Service decided to issue three stamps, and more ....

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