The National Bird Campaign
of the SPNI & Aharoni Marketing Communications the Effie Award
for Effective Marketing
and Advertising for 2009
One million students participated in the curriculum, which is 10% more than the target.
300,000 kindergarten children, which is 20% more than the target.
350,000 voters participated in the national bird selection, 75% more than the target set.
In addition: the Bank of Israel has decided to issue three currencies (Dokifat, Pashush and Hohit).
The Philatelic Service decided to issue three stamps, and more ....