Original clay advertising films for brands, restaurants and social campaigns.
COUNTRY TEL AVIV
The Goal
Show that Country Tel Aviv has something for every member of the family.
The Idea
Instead of listing facilities, I created one playful family story.
Everyone finds their own world swimming, tennis, climbing or simply relaxing.
The Approach
The club is not presented as a collection of services, but as one place where completely different people can all be happy.
CHOOKA ASIAN KITCHEN
The Goal
Make children want to visit the restaurant and bring their parents with them.
The Idea
Instead of another film about delicious sushi, I created an anime-inspired clay hero who turns food preparation into action and adventure.
The Approach
Chooka becomes more than a restaurant. It becomes a place that understands the world children love.
REAL ESTATE / RENTALS
The Goal
Show that finding the right apartment can be exhausting, disappointing and unnecessarily time-consuming.
The Idea
Instead of showing perfect homes and happy couples, I focused on the painful reality: low ceilings, strange layouts and apartments that look nothing like the promise.
The Approach
The service is presented not as another property catalogue, but as a way to stop searching and start living.
Less hunting. More living.
RESTAURANT CAMPAIGN
The Goal
Make the restaurant feel warm, family-oriented and genuinely delicious.The
The Idea
We transformed a familiar biblical phrase into a playful story about hunger, family and food.
The Approach
An original clay concept, characters, song and a series of short social films.
THE PROCESS
1. BRIEF
What does the brand need to say?
The task was to promote professional courses.The existing campaign spoke in a general way: courses, variety, choice, professional growth.But it felt too expected and did not move enough.The brief was not just to show more courses. The real challenge was to find a sharper way to make people stop, feel something, and understand why these courses matter now.
2. IDEA
Find the unexpected angle. Instead of talking about courses directly, we looked at the life of the people who might need them.They do want to grow.
They do want to upgrade their skills.But their lives are already full: work, family, kids, pressure, home, no time.So the idea became:Don’t stop your life to study.Study in a way that fits your life.The college is not presented only as an institution.It is presented as a place that understands real life.
3. STORY
Turn it into a short story.We turned the idea into one clear visual story:
A woman is running on a treadmill.
Life keeps chasing her. Kids. Work. Shopping bags. Deadlines. Pressure.
She is not lazy.She is not waiting.She is already running.The story shows the feeling first.Then the course offer becomes the answer.
4. CRAFT
The handmade clay style makes the pressure feel human, warm and memorable.
The character is exaggerated, funny and emotional.
The clay texture, fingerprints and imperfect details make the story feel handmade, not corporate.
The viewer understands it in one second: This is my life.
5. FILM
Bring it to life with modern tools. The final result is a short vertical social film for Reels, TikTok and Shorts. A basic course campaign becomes a visual story people can feel immediately. The message is simple: Keep up with life. Upgrade your skills.
Final case line: A standard course campaign turned into a human story about real life, pressure and the need to keep moving forward.
